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Carcade

Increase the number of applications and calls by 2 times while maintaining CPL

Business Objectives

  • Increase the number of applications on the site

Implementation Strategy

  • Ensuring correct analytics at the start:

1. Google Analytics integration with Call tracking;

2. Setting goals on the site

  • Competitor analysis — after the analysis, the emphasis was placed on ads on the unique advantages of Carcade in the entire car leasing market

  • Analysis of industrial analytics prepared by our team at Google

  • Launch of an advertising campaign in promising areas in car leasing, as well as near-thematic (Search / GDN)

  • Updating and personalizing creatives and ads for specific areas of activity

  • Monthly analysis of the economic situation in the market

  • Regular testing of hypotheses regarding audience targeting and look-alike

  • Testing Google’s automated strategies

  • Google support for new beta testing

  • Period

    January - June 2019
  • Platform

    Google
  • Geo

    Russia
  • Channel

    WEB (desk + mob)

    Due to the consistent application of the described strategy, we were able to increase the number of applications and calls on the site by 2 times while maintaining CPL