Business Objectives
- Increase the number of applications on the site
Implementation Strategy
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Ensuring correct analytics at the start:
1. Google Analytics integration with Call tracking;
2. Setting goals on the site
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Competitor analysis — after the analysis, the emphasis was placed on ads on the unique advantages of Carcade in the entire car leasing market
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Analysis of industrial analytics prepared by our team at Google
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Launch of an advertising campaign in promising areas in car leasing, as well as near-thematic (Search / GDN)
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Updating and personalizing creatives and ads for specific areas of activity
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Monthly analysis of the economic situation in the market
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Regular testing of hypotheses regarding audience targeting and look-alike
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Testing Google’s automated strategies
- Google support for new beta testing
Period
January - June 2019Platform
GoogleGeo
RussiaChannel
WEB (desk + mob)
Due to the consistent application of the described strategy, we were able to increase the number of applications and calls on the site by 2 times while maintaining CPL