Business Objectives
- The need to increase retention rate for 7th and 30th days
Implementation Strategy
- Traffic analysis showed that from day 7 to day 30, 90% of users are kept, so the first priority was to increase the retention rate of day 7.
- It was decided to develop a stepped custom conversion that first attracts users who stay for 1 day, then learns to attract users who stay on the second day, etc.
Period
January-February 2020Platform
AndroidGeo
Russia / USAChannel
Google Ads