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Pregnancy Tracker

Business Objectives

  • The need to increase retention rate for 7th and 30th days

Implementation Strategy

  • Traffic analysis showed that from day 7 to day 30, 90% of users are kept, so the first priority was to increase the retention rate of day 7.
  • It was decided to develop a stepped custom conversion that first attracts users who stay for 1 day, then  learns to attract users who stay on the second day, etc.

  • Period

    January-February 2020
  • Platform

    Android
  • Geo

    Russia / USA
  • Channel

    Google Ads

 

 

  • 0%
    Retention Rate for 1 day
  • 0%
    Retention Rate for 7 day