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Level travel

increase in the number of paid trips by 219%

Business Objectives

  •  The need to increase the number of paid trips in off-season (October — February)

Implementation Strategy

  • Monthly analysis of resort destinations relative to demand
  • The use of predictive analytics sociaro.ai to optimize UAC campaigns
  • The use of sociaro.ai custom conversions based on raw data — it was revealed that the Search channel brings registrations at the lowest CPR. Respectively, it was decided to create a custom (synthetic) conversion that cut off GDN and YT traffic, due to which, we managed redeem all search traffic, knocking out competitors
  • Optimization of creatives based on statistics
  • Optimization of creatives, focusing on specific areas in specific months
  • Optimization of UAC campaigns due to a built-in internal optimization algorithm and a change of strategies within the within ad campaigns
  • Ad Group segmented study of tourist destinations

  • Period

    Nov'19 - Febr'20
  • Platform

    Android
  • Channel

    Google UAC, Google mobile WEB
  • Geo

    Russia

Due to the detailed analysis, the right strategy and, of course, the use of internal development for predictive analytics Sociaro.AI:

  • 0%
    increase in the number of paid trips by
  • 0%
    SAS optimization by