Business Objectives
- The need to increase the number of paid trips in off-season (October — February)
Implementation Strategy
- Monthly analysis of resort destinations relative to demand
- The use of predictive analytics sociaro.ai to optimize UAC campaigns
- The use of sociaro.ai custom conversions based on raw data — it was revealed that the Search channel brings registrations at the lowest CPR. Respectively, it was decided to create a custom (synthetic) conversion that cut off GDN and YT traffic, due to which, we managed redeem all search traffic, knocking out competitors
- Optimization of creatives based on statistics
- Optimization of creatives, focusing on specific areas in specific months
- Optimization of UAC campaigns due to a built-in internal optimization algorithm and a change of strategies within the within ad campaigns
- Ad Group segmented study of tourist destinations
Period
Nov'19 - Febr'20Platform
AndroidChannel
Google UAC, Google mobile WEBGeo
Russia
Due to the detailed analysis, the right strategy and, of course, the use of internal development for predictive analytics Sociaro.AI: