Business Objectives
- Difficulties in passing Google moderation at the expense of its field of activity, as well as the development and launch of regions to increase the number of first depositors
Implementation Strategy
- Developed by us sociaro.ai script was applied to pass the moderation
- The use of predictive analytics sociaro.ai to optimize UAC campaigns to attract more depositors
- The use of custom conversions sociaro.AI based on raw data — it was revealed that the Search channel brings registration by the lowest CAC. Respectively, it was decided to create a custom (synthetic) conversion that cut off GDN and YT traffic, due to which, we managed to redeem all search traffic, knocking out competitors
- Optimization of creatives based on statistics
- Optimization of UAC campaigns due to a built-in internal optimization algorithm and a change of strategies within the advertising campaign
Period
December'19 - January'20Platform
Android + iOSChannel
Google UACGeo
India, Indonesia, Turkey, Brazil, Mexico, Vietnam, Kazakhstan, Ukraine
Also, thanks to the use of sociaro.AI predictive analytics and custom conversions tool, we managed to achieve a total increase of 400% for the first depositors.