Business Objectives
- Increase in installs at scale within the target CPI
- Expand GEOs from T1 countries to T1, T2, T3
- Drive effective UAC campaigns with ROI optimization
Implementation Strategy
- Attract solvent users with further LTV optimization on Unique User Purchase
- Bidding and budget optimization based on different signals: campaign learning status, metrics achievement, auction trends, etc.
- Run both UAC types – installs and in app actions.
Winning Metrics
Getting quality traffic from AdWords has always been a priority for us and Sociaro helped us achieve great results for C.A.T.S.
A healthy mix of meticulous work, engaging creative and platform capabilities allows us to steadily acquire good traffic volumes from UAC. We are certain that AdWords will eventually enable us to gain even more fans for our games.
Max Petrov, Chief Product Officer, ZeptoLab