All projectNext project

Delimobil

Increase in the number of first trips by 262%

Business Objectives

  • The need to increase number of registrations

Implementation Strategy

  • helped the client to switch to Appsflyer and its settings, as well as helped in writing the event card
  • Used predictive analytics from sociaro.ai to optimize UAC campaigns
  • Applied custom conversions sociaro.ai based on raw data
  • Optimization of creatives based on statistics
  • UAC campaign set up based on a built-in internal optimization algorithm and strategy changes within the advertising campaigns
  • Connection of several advertising channels
  • iOS UAC restart
  • Deep data analytics
  • Advertising campaigns monitoring twice a day

  • Period

    February - October 2019
  • Channel

    Android, iOS
  • Platform

    Google UAC, Google mobile WEB, Yandex Direct, Facebook, In app Networks
  • GEO

    Moscow, St. Petersburg, Ufa, Nizhny Novgorod, Yekaterinburg, Novosibirsk, Samara, Grozny, Krasnodar, Krasnoyarsk, Rostov-on-Don
  • 0%
    Increase in the number of activations by
  • 0%
    Increase in the number of first trips by
  • 0%
    The absence of fraud is

Achieving a 30% share of iOS UAC traffic relative to all Google traffic