Business Objectives
- The need to increase number of registrations
Implementation Strategy
- helped the client to switch to Appsflyer and its settings, as well as helped in writing the event card
- Used predictive analytics from sociaro.ai to optimize UAC campaigns
- Applied custom conversions sociaro.ai based on raw data
- Optimization of creatives based on statistics
- UAC campaign set up based on a built-in internal optimization algorithm and strategy changes within the advertising campaigns
- Connection of several advertising channels
- iOS UAC restart
- Deep data analytics
- Advertising campaigns monitoring twice a day
Period
February - October 2019Channel
Android, iOSPlatform
Google UAC, Google mobile WEB, Yandex Direct, Facebook, In app NetworksGEO
Moscow, St. Petersburg, Ufa, Nizhny Novgorod, Yekaterinburg, Novosibirsk, Samara, Grozny, Krasnodar, Krasnoyarsk, Rostov-on-Don
Achieving a 30% share of iOS UAC traffic relative to all Google traffic