Business Objectives
- Increase the number of purchases by April 2020
Audit
- Analysis of competitors’ marketing activities
- Analysis of competing platforms’ traffic and purchases
- Search for patterns in UX/UI design
- Development of creative concept for the client
Implemented Strategy
- Defining targets
- Preparation of detailed media plan for Facebook
Launch
- Launch of ad campaign on Facebook
- Data collection and building reports
- Identification of the most effective audiences and banners
- Preparation of new creatives on the basis of the best performing ones
- Creation and launch of look-alike-audiences
- Scaling and analysis of traffic
- Reports on all key metrics
Achivements
- By the end of third month of active advertising within all campaigns the number of purchases is 5 times higher, while maintaining stable price for the result.
- Total audience reach during the advertising period increase by 5 times.
- The emphasis was made on personalization and development of creative concept for the client.
Period
January - April 2020Platform
Desktop+mobile devicesGeo
RussiaChannel
Facebook