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GEFORCE NOW

Increase the number of purchases by 5 times

Business Objectives

  • Increase the number of purchases by April 2020

Audit

  • Analysis of competitors’ marketing activities
  • Analysis of competing platforms’ traffic and purchases
  • Search for patterns in UX/UI design
  • Development of creative concept for the client

Implemented Strategy

  • Defining targets
  • Preparation of detailed media plan for Facebook

Launch

  • Launch of ad campaign on Facebook
  • Data collection and building reports
  • Identification of the most effective audiences and banners
  • Preparation of new creatives on the basis of the best performing ones
  • Creation and launch of look-alike-audiences
  • Scaling and analysis of traffic
  • Reports on all key metrics

Achivements

  • By the end of third month of active advertising within all campaigns the number of purchases is 5 times higher, while maintaining stable price for the result.
  • Total audience reach during the advertising period increase by 5 times.
  • The emphasis was made on personalization and development of creative concept for the client.
  • Period

    January - April 2020
  • Platform

    Desktop+mobile devices
  • Geo

    Russia
  • Channel

    Facebook
  • 0%
    Increased client landing page views by