Business Objectives
- Increase Google Ads traffic volume
Implementation Strategy
- Tested 70+ GEO
- Built an end-to-end analytics system: Google Ads + Tracker + Internal client analytics
- Connected sociaro.ai predictive analytics service
- Connected sociaro.ai source management service (Search / GDN / YT) in UAC
Achivements
Period
January - JuneGeo
WorldwidePlatform
Android + iOSChannels
Google Ads
Using predictive models made it possible to identify patterns of behavior in the early stages. This allowed for a short period of time to get ahead of how various events for which UAC is being optimized work, determine for them to return the bidding strategy and a combination of several GEOs within one campaign.