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OlympTrade

9x increase in the FTD volume while maintaining the KPI

Business Objectives

  • Increase Google Ads traffic volume

Implementation Strategy

  • Tested 70+ GEO
  • Built an end-to-end analytics system: Google Ads + Tracker + Internal client analytics
  • Connected sociaro.ai predictive analytics service
  • Connected sociaro.ai source management service (Search / GDN / YT) in UAC

Achivements

  • Period

    January - June
  • Geo

    Worldwide
  • Platform

    Android + iOS
  • Channels

    Google Ads
  • 0%
    9x increase in the FTD volume while maintaining the KPI

Using predictive models made it possible to identify patterns of behavior in the early stages. This allowed for a short period of time to get ahead of how various events for which UAC is being optimized work, determine for them to return the bidding strategy and a combination of several GEOs within one campaign.