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Mystery tag

increased the traffic volume by 200%

Business Objectives

  • Increase traffic volume in compliance with KPI

Implementation Strategy

  • Switched campaign optimization to an automated bid and budget algorithm.
  • The automation mechanism has been transferred from accounting data from the client to accounting for real indicators at the moment with the construction of its internal benchmarks, the achievement of which would allow to fulfill the set KPI

  • Period

    February-April 2020
  • Platform

    Android + iOS
  • Geo

    Worldwide
  • Channel

    Google Ads

With the transfer to the automated calculation of rates and budget for campaigns based on the funnel for attracting traffic, we increased the traffic volume by 200% with the implementation of our internal benchmarks and KPI of the client.

  • 0%
    increased the traffic volume by