Business Objectives
- Increase traffic volume in compliance with KPI
Implementation Strategy
- Switched campaign optimization to an automated bid and budget algorithm.
- The automation mechanism has been transferred from accounting data from the client to accounting for real indicators at the moment with the construction of its internal benchmarks, the achievement of which would allow to fulfill the set KPI
Period
February-April 2020Platform
Android + iOSGeo
WorldwideChannel
Google Ads
With the transfer to the automated calculation of rates and budget for campaigns based on the funnel for attracting traffic, we increased the traffic volume by 200% with the implementation of our internal benchmarks and KPI of the client.