Combination of GEOs into Universal App Campaigns depending on features and economic factors
Using Universal App Campaigns with worldwide reach
Universal App Campaigns segmentation by type of creatives:
text/video connecting «only video» beta and further training of campaigns for unique metrics, rates and budgets
Introduction of CVR metrics for creatives testing
Building system of end-to-end analytics linking Google Ads, AppsFlyer and Back end
Training Universal App Campaigns to purchase events related to monetization through in-app advertising