The approach
- Combination of GEOs into Universal App Campaigns depending on features and economic factors
- Using Universal App Campaigns with worldwide reach
- Universal App Campaigns segmentation by type of creatives:
text/video connecting «only video» beta and further training of campaigns for unique metrics, rates and budgets - Introduction of CVR metrics for creatives testing
- Building system of end-to-end analytics linking Google Ads, AppsFlyer and Back end
- Training Universal App Campaigns to purchase events related to monetization through in-app advertising
The challenge
- Launch Universal App Campaigns with ROI 75%+
- Reach as many GEOS as possible
Restart of Shadow Fight 3
Client was unsatisfied with existing Google Ads campaigns and tried few approaches with several agencies. Sociaro convinced the client to give Google Ads a chance with new using predictive analytics, advanced tactics and experience of team. The goal was achieve 75%+ ROI with significant increase in volume of users.
Achivements
- 0%20k installs in first 2 weeks
- 0%180k+ installs within 6 weeks
- 0%300k+ installs within 10 weeks
A high level of expertise, constant testing of the latest Universal App Campaigns features and availability of its own IT solutions makes Sociaro our indispensable partner when working with Google Ads. This gives confidence that the number of fans that love our products will grow every day.
Alexandr Lubchenko, Chief Marketing Officer, Nekki
In 2019, this case was nominated for the Premier Partner Awards EMEA for expertise and innovation with Google Mobile Ads.
